We are very proud of Felicitas in our Lower Sixth, who has won this year’s Royal Ascot Fashion Design Competition. Felicitas was tasked with designing an outfit that fits with Ascot's Queen Anne Enclosure dress code, inspired by the 2024 Royal Ascot LookBook, and will now see this outfit made by LK Bennett, after which she will wear it to Royal Ascot. In addition, Felicitas has been offered work experience at LK Bennett in October, working with their team on the Autumn Winter Coat Collection 2025. The prize also includes £500 for St George’s textiles department.
Open to pupils at all Berkshire-based schools and design colleges, Royal Ascot’s competition is run in conjunction with fashion retailer LK Bennett, and aims to give young designers, aged 15 and above, an opportunity to break into the fashion and textiles industry. Having been announced as the winner, Felicitas will next meet the team at LK Bennett to talk through her design in more detail, including material choices, and to have her measurements taken so that her design can be manufactured to wear to Royal Ascot on Saturday 22 June 2024. LK Bennett’s milliner will design and create a hat to match Felicitas’ outfit, which will also be made to measure. Felicitas’ time with LK Bennett will be filmed by them, and she will also be photographed and interviewed on Ascot TV at Royal Ascot.
“…[It is] really lovely, and nice to have trousers as they are much more relevant to what’s happening in fashion. The vibrant green is very much in tune with LKB’s best selling colour. It will look wonderful at Royal Ascot!”.
The LK Bennett creative team on Felicitas’ design
Textiles is a popular subject at St George’s, where girls are encouraged to express themselves creatively, to be bold and innovative and to create exciting and dynamic creations, which Felicitas’ win is testament to. We cannot wait to see her design brought to life!